Right idea. Wrong delivery.
Webvan saw a world where groceries came to your door. The hard part was making the journey pay.

Stories of startups that soared, stumbled, or disappeared.
What happened. What we can learn. What could come next.
Giant tires. Soft ground. An idea that found a lasting niche. What can Rolligon teach founders about solving a problem for a very specific customer?
Unpack the story ↗Webvan saw a world where groceries came to your door. The hard part was making the journey pay.
A smartwatch, a devoted community, and a second life for an idea that refused to disappear.
Sometimes the useful business is hiding inside the thing you are trying to build.
Sometimes it’s timing. Sometimes it’s execution. Sometimes the lesson is to leave it parked. We revisit the evidence, question the easy explanations, and ask what a founder could try differently.
The idea behind IdeaSparked ↗Good stories deserve a future, too. Help keep IdeaSparked independent and open to everyone.
Keep the spark alive ↗